Oscar addendum

When will the Oscar gift bags stop being news-worthy? Almost every media outlet is jumping on this story this weekend, just like they have for the past few years. Is there anyone out there that doesn't know that celebrities get all kinds of free shit just for being celebrities? Not sure why the expressions of shock - those same media outlets are the ones that fawn over those very same celebrities, commenting on their pretty bag or shoes or watch. Is there any interesting entertainment news out there, maybe something I haven't already read/heard/seen in another paper/magazine/radio/tv show?