It grows on you

I just saw one of the funniest lines in a Seinfeld episode. It wasn't as funny when it originally aired, but has completely changed since, oh, about 1994. Elaine is dating a guy named Joel Rifkin, the same name as the serial killer who was all over the news in 1993. (Does anyone now remember who he is?) One of the alternative names that Elaine suggests for Joel is "O. J." because of course in 1993 that was a name that held absolutely none of the negative connotations that Joel Rifkin (a killer!) did.