Tuesday, June 05, 2007

More stupid morning news - and it's not Matt Lauer!

CNN the other day, a special reporter (analyst?) was discussing tv ratings, specifically how DVRs are affecting the traditional ratings numbers. He said that a recent study showed that 50.9% of people fast forward through commercials when using a DVR. "That's just about 60%!" he said. No, 59% is, 50.9% is almost 51%. He then compounded his stupidity by saying that it meant that 40% of people still watch the commercials, a fact he repeated twice. Sadly, the real math would have produced a more powerful statistic. 49.1%, or almost half, sounds like a lot more than 40%.


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